Pamplona and the surrounding green hills are so much more than the annual bull runs. Look, I LOVE (intensely) the annual fiesta and the running of the bulls. It's what brought me to the city originally. However, Pamplona and the Kingdom of Navarra do a poor job (maybe on purpose) of prompting the wonderful sites that surround the city.
However, once in a while they get it together and knock it out of the park. This PDF does just that. Excellent source for the secret wonders of my favorite place!